Easy Upload: Strong signal, narrow audience — and a concept the next team can build on
- Status
- Shipped · Paused
- Timeframe
- Jan 2026
- Role
- Design Lead
- Company
- Adobe
Context
Getting files into Adobe Express on desktop is harder than it should be. Users whose assets live in Google Drive, Dropbox, or on their phone face the same workaround every time: download to device first, then upload to Express. That detour causes over 40% drop-off at the upload step.
The existing upload modal offered one path: local file picker. The hypothesis was straightforward — surface cloud storage and mobile upload options directly in the modal, and more users would complete the upload and go on to export.
What we learned was more interesting than the hypothesis.
Problem
The easy assumption: if users have assets on their phone, just use Express mobile to edit. The research said otherwise.
Mobile return rates run nearly 42% lower than desktop — Day 2–7 return of 14.37% on mobile vs 24.71% on desktop. Research conducted by Adobe Express's research team found consistent friction across mobile editing: too many screen transitions, poor touch precision for layer manipulation, performance issues in every user interview, and meaningful difficulty with Gen AI refinement on smaller screens.
At the same time, mobile is where assets live. Users capture on mobile and move to desktop for editing. The two devices play different roles in the same workflow — and Express wasn't bridging that handoff.
Easy Upload was designed for that reality. The QR path wasn't asking users to edit on mobile. It was asking mobile to do what it already does well: be a camera and a file source. The editing stays on desktop.
The Decisions
1. One hub, three paths
I conceived the end-to-end design for Easy Upload — expanding Home's upload modal to offer local drag-and-drop, cloud storage add-ons (Google Drive, Google Photos, OneDrive, Dropbox), and a QR code scan-to-upload from mobile. The cloud path required close collaboration with the Extensibility team on add-on panel behavior; the Content team shaped the visual treatment of the add-on panel state, since first impressions matter when users hit an unfamiliar pattern.
2. A component built to travel
The expanded upload modal required a new add-on dialog component — a pattern that didn't exist in the Express design system. I designed it, reviewed it with the Foundation team, and got it approved as a system-level component. The Acquisition/SEO team subsequently adopted the same component to expand the upload experience to non-authenticated users — a different surface, a different audience, same pattern. One component, two teams, no redesign required.
3. Diagnosing the friction points early
Within one week of the Home version launching, QR engagement was critically low. We didn't wait for the test window to close. Cross-device handoffs were already familiar through products like AirDrop, WhatsApp, and Google Photos, but scanning an unfamiliar QR code introduced a different trust and comprehension barrier.
The funnel revealed two separate friction points. Many users never scanned the code, suggesting that the design did not clearly explain where it led or how the handoff worked. Those who did upload from mobile then had to return to desktop and click "Confirm Import." 93% of users who reached that step never clicked it.
I redesigned the QR section with clearer instructional copy explaining where the code led and how the handoff worked. The revised Home version relaunched on November 25, and the Editor version launched as a test with the same update on December 16.
Results
This content is protected
Outcomes, metric tables, and what this unlocked beyond the test are behind the password — contact Lisa if you'd like access.
Up Next:
Looked, liked, loved it?
Let's talk.